Ah, the infamous dinner dilemma! It's practically a daily ritual—time ticking away as you scramble to find a meal that satisfies without breaking the bank. But fear not! We've come up with a solution that's as fun as it is practical. Enter the magic hour: 5:55. It's the perfect time for 555 to save the day!
EXTENTIONS
To effectively translate our "5:55" $5 $5 $5 spot onto TikTok, we opted for a less polished, more authentic approach. Harnessing the raw authenticity that resonates on the platform, we incorporated text treatments and sounds native to TikTok's environment.
During the shoot, we had a dedicated team member capturing the same scenes featured in our main :15 OLV/TV spot, but this time using a smartphone. This allowed us to offer a glimpse behind the scenes, showcasing the making of the ad alongside the final product.
E-Blast:
In our $5 $5 $5 promo email, we introduced a convenient iCal invite button for 5:55. This allowed recipients to effortlessly add an event to their calendars, ensuring they wouldn't miss out on ordering pizza every day during the promotion.
5:55 One Minute Media Buy:
To amplify our message, we utilized digital OOH to showcase our promo ads for precisely one minute each day, right at 5:55.
5:55 TV Banners:
Partnering with select channels, we strategically placed banners to appear during their programs precisely at 5:55, capturing maximum attention and engagement.
Pizza Hut's Triple Box special is another fantastic deal that we're excited to promote. Our campaign for the Triple Pizza and Triple Treat Boxes utilized cutting-edge technology, including robotic cameras and air pressure devices, to create a stunning 360º premium effect on the product. This innovative approach not only highlighted the value of the deal but also captured the attention of our audience with its immersive visual experience.