Introducing Extra Refreshers, the gum brand by Mars Wrigley's.
In a bold move, they embarked on a global repositioning journey aimed at capturing the attention of the GEN-Z audience. Gone are the days of gum solely for fresh breath or date nights; Refreshers is here to redefine chewing experiences for the new generation.
When life throws you off balance and everything seems a bit undone, Extra Refreshers steps in with its vibrant flavors to instantly uplift your mood. Say goodbye to mundane moments and hello to a burst of fun and vibrancy in every chew.
A truly 360º campaign that left no stone unturned! This comprehensive initiative spanned across every imaginable medium, showcasing extensive creative development at its core. From TV and OOH to radio, social posts, print, POS, displays, interactive games, proximity OOH, addressable videos, social natives, and beyond—this campaign embraced them all.
