Kanechom, a leading cosmetic beauty brand, recently introduced a new line of shampoos to their product range.
One of our standout creations was a print advertisement cleverly designed to initially appear as a hair coloring promotion. However, upon closer inspection, it subtly revealed the benefits of an anti-dandruff shampoo. This innovative approach not only caught the attention of consumers but also earned recognition from Luerzers Archive Magazine for its mastery of art direction.
Keeping the humor on Kanechom's oil-free line, we collaborated with the largest grocery chain in the city to strategically place the product in their stores. We opted for an unconventional approach by showcasing the shampoo in the cooking oil section, surrounded by a noticeable gap. This bold display was accompanied by a compelling claim: "Keep oil away with Kanechom's oil-free line."
