Land Rovers are synonymous with pushing boundaries and exploring the unknown. When it came to promoting their new Freelander 2, we knew we couldn't settle for a traditional billboard like any other car advertisement.
Instead, we leveraged the vehicle's exceptional off-road capabilities to create a truly memorable experience. We conceptualized an artificial obstacle integrated directly into the media medium itself. Printed on a larger scale, the billboard was meticulously designed to perfectly fit the sign even after it was twisted, showcasing the Freelander 2's ability to conquer any terrain.
This innovative approach didn't just catch the eye of passersby; it also captured the attention of industry experts. Our groundbreaking billboard campaign earned the highest accolade in Brazil, being selected for inclusion in the prestigious CCSP yearbook.