Dove Men + Care has introduced a new Body Wash boasting 24-hour micro-moisture technology. To showcase its efficacy, we crafted spots featuring "a day in the life of" two men working in demanding environments for their skin. True to Dove's ethos of authenticity, our casting process focused on real people, resulting in the selection of a professional mechanic and a flight attendant with no prior acting experience.
This comprehensive 360º campaign was designed to reach audiences across all North American US and Canadian markets, offering a relatable and impactful narrative that resonates with real men everywhere.
