As the digital advertising partner for one of North America's largest telecom giants, our team has been entrusted with managing their entire digital presence. This expansive account is divided into consumer and B2B segments, each requiring unique strategies and creative executions.
The following reels provide a glimpse into the comprehensive work we've developed for both segments throughout 2018 and 2019. From captivating consumer-focused campaigns to strategic B2B initiatives, our team has been instrumental in driving the telecom company's digital success across various platforms.
For the B2B account, our strategy revolves around delivering personalized messages tailored to segmented audiences. We've established close partnerships with media platforms, leveraging Dynamic Creative Optimization (DCO) to ensure that our messaging reaches the right people at the right time.
